Books printed between 1450 (the year of Gutenberg’s invention of modern printing) and 1500 (conventional cut-off date in scholarship) are known as incunabula. Some 30,000 editions are known today, in some 450,000 surviving copies, located in about 4,000 different public libraries, mostly in Europe and North America.

Each surviving copy has a different history, which can be reconstructed with the help of physical evidence (ownership inscriptions, decoration, binding, coats of arms, manuscript annotations, stamps, prices, etc.) and bibliographical evidence (historic library catalogues, bookseller and auction catalogues, acquisition registers, etc.): all this is known as copy-specific information, or provenance, or material evidence, or post-production evidence.

The idea that underpins the 15cBOOKTRADE Project is to use the material evidence from these thousands of surviving books, as well as unique documentary evidence — the unpublished ledger of a Venetian bookseller in the 1480s which records the sale of 25,000 printed books with their prices — to address five fundamental questions relating to the introduction of printing in the West which have so far eluded scholarship, partly because of lack of evidence, partly because of the lack of effective tools to deal with existing evidence.
(1) the distribution and trade-routes, national and international, of 15th-c. printed books, along with the identity of the buyers and users (private, institutional, religious, lay, female, male, and by profession) and their reading practices;
(2) the books' contemporary market value;
(3) the transmission and dissemination of the texts they contain;
(4) the circulation and re-use of their illustrations;
(5) the application of scientific visualization techniques to represent, geographically and chronologically, the movement of 15th-c. printed books and of their texts.

Dr Cristina Dondi (PI)
Dr Geri Della Rocca de Candal (based in Oxford)
Dr Maria Alessandra Panzanelli Fratoni (based in the British Library, London)
Dr Sabrina Minuzzi (based in Venice)
Matilde Malaspina (DPhil student, Oxford)
Dr Birgit Mikus (Project Administrator)


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